Find the answers to the most asked questions regarding a marketing collaboration through the Thomann Retail Media program.
If your products are sold through Thomann we're happy to team up to drive awareness, educate customers and/or boost the products to get more conversions. Just reach out to us using the contact form and give us some more information on your goals and how we can support you. Alternatively you can send an email to retailmedia@thomann.de. We will then get in touch with you to schedule a call or already provide a proposal that fits the needs of your brand and your available marketing budget.
There are no fixed fees for a collaboration on our channels since this is a very diverse industry and we believe that every product and brand is unique and requires a tailored approach. There are a few exceptions but we're happy to come up with a plan that works for any brand and budget. Just contact us through the form or send us an email to retailmedia@thomann.de.
The insights we can provide on the results of an activity or campaign depend on the type of activity and used channels. For integrated campaigns you will receive an overview of runimes, screenshots of ad creatives as well as possible KPIs on reach and user interaction including Ad Impressions, Clicks and Click-Through-Rates. For established partners we're also open to create custom reports that include additional data.
At Thomann we strongly believe in original content in both our web shop and our media platforms. That is why in most cases we will not repost any existing content provided by brands or manufacturers to our social media or YouTube channels. Of course we're happy to receive any material to consider it for the product pages of your brand but please note that there are only some selected sections where we can potentially use it and only if we feel it helps the customer to gain relevant information about the specific product. One would be the videos and pictures in our Rich Content (if available for the product - please find information on our Consideration page) and the other one the "Did You Know?"-section below the reviews of a product.
Please do not download any original content created by us to post on your channels but if you'd like to directly share our posts with your followers by referencing the original you're very welcome to do so.
If you like to work with us more closely on the marketing side or have additional questions please don't hesitate to contact us and get an individual proposal from our team that fits your brand and your goals.