Consideration

As the largest network of magazines, blogs, communities and other media outlets the Musicians Network is the ideal way of introducing musicians to your products or services and to nurture a long-term awareness of your brand.

Possible opportunities for collaboration:

• Display Ad Campaigns targeted within a certain section of the network (e.g. Guitar & Bass, Stage etc.)

• Advertorials & Workshop-Articles providing deeper information and education on selected topics and products

• Video Content on YouTube and TikTok 

View a selection of sites an channels here:
Bonedo.de - Amazona.de - Gearnews.com
Guitar Bonedo (YouTube) - House of Chords (TikTok)

Rich Content expands on the product information already available in Thomann’s web shop and provides the customer with unique and high-quality content that is only available at Thomann. The texts are written by experienced professional authors, while the photographic material is generally shot in Thomann’s in-house photo studios. Rich Content helps the customer to better understand the respective product and how its features and functions distinguish it from other products/alternatives, as well as demonstrating specific applications.

Possible opportunities for collaboration:

• New Rich Content articles written for your products

View a live example here

To get your product featured in a Thomann newsletter it has to fit the general topic of a planned newsletter. There are several different options to feature the product depending on the approach of the mailing. It could be featured in the header image, as a highlighted product or linked in the text of the newsletter (or a combination of those placements). Crafting an individual newsletter may also be an option in some cases.

Possible opportunities for collaboration:

• Product placements fitting the topic of a planned newsletter

• Exclusive newsletters targeting a specific audience (to be discussed with CRM team)

The StompenbergFX tool is an in-house development realized by Thomann to enable customers to test pedals from the comfort of their own home with their own instrument. The integrated pedals are wired to computers so customers can test the "real thing" and not just an emulation. They can either play live through their audio interface, listen to our recorded licks or upload their own DI-tracks.

Possible opportunities for collaboration:

• Get your pedal integrated to StompenbergFX (Please note that depending on the complexity of the pedal it may not be possible to integrate it. We'll gladly check the feasibility.)

View it live here

Like the StompenbergFX the Cymbot has been developed to enrich the online shopping experience of our customers. Thomann has its very own, unique cymbal robot that allows users to test their favourite cymbals online in a 100% comparable way. We have created the ideal, completely sound-optimised working environment for our Cymbot, roughly the size of a small one-room flat; with insulation, high-quality microphones and all the trimmings. The robot can work undisturbed in its recording booth - just as you would expect from a robot: always precise, controlled and under consistent conditions. To make this happen, each cymbal is precisely measured and then played by the robot arm (with a stick, of course) at predefined starting points.

Possible opportunities for collaboration:

• Get your cymbals sampled by the Cymbot and the samples integrated into the tool to be displayed on the product page

View a live example here