Consideration
Address a special target audience and provide more
in-depth education for your products.
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Thomann serves a global community of musicians and industry professionals. Our customers rely on our original content and independent insights for an engaging shopping experience. By working with us, you ensure that this passionate audience is fully informed and inspired by your brand and products.
As the largest network of magazines, blogs, communities and other media outlets the Musicians Network is the ideal way of introducing musicians to your products or services and to nurture a long-term awareness of your brand.
Possible opportunities for collaboration:
Display Ad Campaigns targeted within a certain section of the network (e.g. Guitar & Bass, Stage etc.)
Advertorials & Workshop-Articles providing deeper information and education on selected topics and products
Video Content on YouTube and TikTok
View a selection of sites an channels here:
Bonedo.de - Amazona.de - Gearnews.com
Guitar Bonedo (YouTube) - House of Chords (TikTok)
Rich Content expands on the product information already available in Thomann’s web shop and provides the customer with unique and high-quality content that is only available at Thomann. The texts are written by experienced professional authors, while the photographic material is generally shot in Thomann’s in-house photo studios. Rich Content helps the customer to better understand the respective product and how its features and functions distinguish it from other products/alternatives, as well as demonstrating specific applications.
Possible opportunities for collaboration:
New Rich Content articles written for your products
Product features in Thomann newsletters are subject to thematic relevance. Placement options vary by campaign and include header images, highlighted features, or integrated text links. In some cases, we can also develop dedicated, individual newsletters tailored specifically to your brand.
Possible opportunities for collaboration:
Product placements fitting the topic of a planned newsletter
Exclusive newsletters targeting a specific audience (to be discussed with CRM team)
StompenbergFX is an in-house tool developed by Thomann to enable customers to test pedals from the comfort of their own homes using their own instruments. The integrated pedals are wired to computers so customers can test the 'real thing' rather than a digital emulation. Users can play live through their audio interface, listen to our pre-recorded licks, or upload their own DI tracks.
Possible opportunities for collaboration:
Get your pedal integrated to StompenbergFX (Please note that depending on the complexity of the pedal it may not be possible to integrate it. We'll gladly check the feasibility.)
Similar to StompenbergFX, the Cymbot was developed to enrich our customers' online shopping experience. Thomann has its very own, unique cymbal robot that allows users to test their favorite cymbals online in a 100% comparable way. We have created the ideal, sound-optimized environment for our Cymbot—roughly the size of a small one-room apartment—complete with insulation, high-quality microphones, and all the trimmings. The robot works undisturbed in its recording booth, delivering exactly what you would expect: precise, controlled, and consistent results. To achieve this, each cymbal is precisely measured and played by the robot arm at predefined strike points.
Possible opportunities for collaboration:
Get your cymbals sampled by the Cymbot and the samples integrated into the tool to be displayed on the product page
If you like to work with us more closely on the marketing side please don't hesitate to contact us and get an individual proposal from our team that fits your brand and your goals.
Or visit our FAQ section to get answers to open questions.
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