Awareness

Our YouTube channels are dedicated to creating original, entertaining, and educational content for our community of musicians from various backgrounds. We strive to provide more than your average gear review or product presentation. Our state-of-the-art media production studios enable us to create video content of the highest quality.

Possible opportunities for collaboration:

• Dedicated Showcase Videos of your products on a Thomann channel that is tailored towards a certain audience

• Short-Format Videos to quickly get across the impression of a product that doesn't need a complex explanation

• Product Placements of products that need less explanation to boost visibility

International Thomann YouTube channels:

Thomann's Guitars & Basses - Thomann Music - Thomann's Drum Bash -  Thomann StageTech
Voltage Labs - Thomann Bedroom Producers - Thomann Brass & Winds

National Thomann YouTube channels:

Monte le Son (French) - Caffè Concerto (Italian) - Central Sonora (Spanish)

Our social media channels provide diverse opportunities to showcase products to a massive audience. Through organic content, including in-house short-form video and high-quality photography, we build long-term brand awareness and sustained reach.

Possible opportunities for collaboration:

• Organic Gear Pic Posts with high quality pictures produced in house

• Short-Format Videos to quickly get across the impression of a product (also possible publishing on a YouTube channel)

• Gear Giveaways to drive awareness for the product and engage with the community

Thomann Social Media channels:

Instagram - Facebook - Pinterest - TikTok - Voltage Labs (Instagram)

Our dedicated project management team regularly executes events and bespoke marketing activities designed to engage our global musician community. We elevate the visibility of both the Thomann brand and our partners through a variety of formats, ranging from live performances and onsite activations to podcasts and contests.

Possible opportunities for collaboration:

• Sponsorings in exchange for brand and product placements to enhance brand perception and awareness (specifics depending on event)

Check out our Podcast Here To Get Heard (mostly German)

Our Thomann Affiliate Network fosters a vast community of influencers, creators, and media partners. By monetizing their passion for the gear they use and love, our affiliates grow alongside us. We prioritize close collaboration with our partners to maintain high-quality, mutually beneficial relationships.

Possible opportunities for collaboration:

• Content Calls in which we ask our network to create content around your products and brand

• Onboarding Affiliates you're working with to our network to incentivise them to drive more traffic directly to the point of sale

Possible opportunities for collaboration:

• Video Placements that inspire customers to check out your products directly in the Thomann store and experience them first hand