Awareness

Our YouTube channels are dedicated to the creation of original, entertaining and educational content for our community of musicians from various different backgrounds. Our goal is to provide more than your average gear review or product presentation. Our state of the art media production studios enable us to create video content of the highest quality.

Possible opportunities for collaboration:

• Dedicated Showcase Videos of your products on a Thomann channel that is tailored towards a certain audience

• Short-Format Videos to quickly get across the impression of a product that doesn't need a complex explanation

• Product Placements of products that need less explanation to boost visibility

International Thomann YouTube channels:

Thomann's Guitars & Basses - Thomann Music - Thomann's Drum Bash -  Thomann StageTech
Voltage Labs - Thomann Bedroom Producers - Thomann Brass & Winds

National Thomann YouTube channels:

Monte le Son (French) - Caffè Concerto (Italian) - Central Sonora (Spanish)

Our social media channels offer the opportunity to present the products to a wide audience in a variety of ways. The organic posts published via the Thomann social media channels, such as in-house produced short videos or pictures showing the products in action, enable long-term awareness and reach. 

Possible opportunities for collaboration:

• Organic Gear Pic Posts with high quality pictures produced in house

• Short-Format Videos to quickly get across the impression of a product (also possible publishing on a YouTube channel)

• Gear Giveaways to drive awareness for the product and engage with the community

Thomann Social Media channels:

Instagram - Facebook - Pinterest - TikTok - Voltage Labs (Instagram)

Our dedicated team of project managers is regularly organizing events and other special marketing activities to engange with our global community of musicians and make the Thomann brand as well as the brands we're partnering with stand out. This ranges from special performances and onsite events to podcasts and contests.

Possible opportunities for collaboration:

• Sponsorings in exchange for brand and product placements to enhance brand perception and awareness (specifics depending on event)

Check out our Podcast Here To Get Heard (mostly German)

Through our Thomann Affiliate Network we are building a large community of influencers, creators and website-partners such as magazines and blogs that enables them to profit from talking about and showcasing the gear they use and love. We're working closely with our affiliates to ensure good and mutually beneficial partnerships.

Possible opportunities for collaboration:

• Content Calls in which we ask our network to create content around your products and brand

• Onboarding Affiliates you're working with to our network to incentivise them to drive more traffic directly to the point of sale

Possible opportunities for collaboration:

• Video Placements that inspire customers to check out your products directly in the Thomann store and experience them first hand